A Guide to Outdoor Digital Sign Prices

Are you looking to modernize your big city advertising strategies? As an increasingly popular option, and with their eye-catching displays and dynamic content, digital signs are a powerful tool for engaging your target audiences and driving impactful results.

But as with any investment, it’s important to consider the cost of digital signage marketing before making a decision. We’ll explore the factors that affect digital sign prices and provide guidance on budgeting in case you’re interested in this type of marketing strategy.

Types of Digital Signs

Before diving into the specific factors that impact the price of digital signs, it’s important to familiarize yourself with the three most common types of digital signs regarding AI and advertising: indoor, outdoor, and interactive.

Indoor digital signs: These are typically used in retail spaces, restaurants, and other indoor environments. You can use them to display engaging advertisements, designs, images, messages, and other types of signage content.

Outdoor digital signs: These are typically larger and more durable than indoor digital signs, as they need to withstand the elements. They are often used for billboards, digital posters, and other forms of outdoor advertising.

Interactive digital signs: As the digital world evolves, these types of signs are becoming increasingly popular in retail environments, allowing customers to interact with the content on the display screen by selecting products or learning more about a brand.

What Factors Impact Digital Sign Prices?

If you know which type of digital display you want to use, it’s time to consider the other factors that can influence the overall price of your investment. Here are some of the features that can impact the cost of a digital display:

• Screen resolution: Higher resolution screens tend to be more expensive than lower resolution screens due to the quality and increased user experience they provide.

• Connectivity: If the signage needs to be connected to the internet or a network, it will likely require additional hardware and software, resulting in a price increase.

• Mounting hardware: If your signage needs to be mounted in a specific location, it may require the additional cost and labor of custom mounting hardware.

• Installation: Installation costs will vary depending on the location of the electronic sign, the complexity of the installation, and other factors.

• Content management: If you want to be able to easily update digital signage content, you’ll need to consider allocating some of your budget to content management software.

• Duration: Consider how long you plan to run your digital signage campaign. It’s not a bad idea to test digital signage for a short period of time before investing in a long-term contract with a media distributor.

Digital Sign Prices by Type

Now that you understand the factors that affect digital sign prices, let’s take a look at how much you can expect to spend on different types of digital signs.

Indoor digital signs: You can expect to spend between $5,000 and $10,000, depending on the size and features of the sign. For example, a 55-inch indoor digital sign with a 1080p resolution might cost around $5,000, while a 75-inch sign with a 4K resolution might cost around $10,000.

Outdoor digital signs: These signs are typically more expensive than indoor digital signs due to their larger size and additional durability features. You can expect to spend between $10,000 and $100,000 on an outdoor digital sign, depending on its size and features. For example, small digital billboard costs might ballpark around $10,000, while a large outdoor LED sign might cost upwards of $100,000.

Interactive digital signs: Similar to outdoor signs, interactive digital billboards are also typically more expensive than traditional digital signs, as they require additional hardware and software to enable interactive capabilities. You can expect to spend between $15,000 and $30,000 on an interactive digital sign.

Digital Sign Prices by Size

The size of the digital sign is another factor that affects the price. As can be expected, larger signs will be more expensive than smaller signs.

For indoor digital signs, you can expect to pay between $1,500 and $3,000 per square meter. For example, a 3-square-meter indoor digital sign might cost around $7,500. For outdoor digital signs, prices can range from $1,000 to $4,000 per square meter. A 10-square-meter outdoor digital sign might cost around $40,000.

Digital Sign Prices by Manufacturer

The manufacturer of the digital sign can also impact the price. Some manufacturers are known for producing high-quality, reliable signs, while others may offer more budget-friendly options. As with any product, it’s important to do your research and read reviews before making a decision.

While certain manufacturers may be more expensive, they likely produce higher-quality and more durable signs that can last for years. So, while the initial investment may burn a hole n your business pocket, the return will be beneficial in the long term.

Digital Sign Prices by Region

Lastly, the region where you place your digital signs will impact the overall cost. Prices can vary significantly depending on the cost of living and the average wage in a particular area you’re placing your electronic sign. For example, digital signs may be more expensive in high-traffic or urban areas with a high cost of living, while they may be more affordable in rural areas.

It’s also important to consider the local regulations and permit requirements when installing a digital sign. Some areas may have stricter regulations, which can drive up the cost of installation.

Digital Sign Prices vs. Traditional Signage

While digital signs may come with a higher price tag than traditional signage, they can offer significant benefits and cost savings over time. For one, you can update your digital signs remotely, eliminating the need for costly and time-consuming manual updates. Additionally, digital signs also offer the ability to display multiple messages or ads in a single location, which can help increase reach, resulting in higher advertising revenue and ROI.

Better yet, digital signs are often more energy-efficient than traditional signs, which can lead to lower electricity costs over time. They also require less maintenance and have a longer lifespan, reducing the need for frequent replacements and repairs.

Before settling on a digital sign, you should be working with a reputable installer, and selecting a quality sign from a trusted manufacturer, you can ensure that your investment in digital signage will deliver a strong ROI for years to come.

If you’re looking to take a step further with digital advertisements, consider investing in effective digital billboards and campaigns with our team at True Impact Media! Similar in nature to the flexibility of digital signs, digital billboards can bring your marketing efforts to another level.

Maximize Digital Billboards With True Impact Media

Need help with your digital billboard campaign? Whether you operate a large or small business, look no further than True Impact Media. Our team of experts is here to provide the best DOOH strategy for your business to deliver results that exceed expectations. From budget to design, we’ll help you every step of the way as you amplify your brand.

Why wait? Contact our team today to get the most out of your digital billboard campaign!

Sources: 

Harrison, Karen. “How Much Do Digital Signs Cost?” Signage 101, Signs.com, 3 Aug. 2021, https://www.signs.com/blog/how-much-do-digital-signs-cost/.

Jackson, Michael. “Digital Signage Cost: A Complete Guide to Understanding Pricing.” ConnectedSign, ConnectedSign, 2021, https://www.connectedsign.com/resources/costs-of-digital-signage.

“How Much Does Digital Signage Cost?” Spectrio, Spectrio, 2021, https://spectrio.com/digital-signage-pricing.

“Digital Signage Price Guide: A Complete Overview.” NoviSign Digital Signage, NoviSign Digital Signage, 2021, https://www.novisign.com/digital-signage-price-guide/.

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It’s a question we’re asked all the time, but it would be irresponsible to give you a set number as there are many variables. What is the Average Cost Of Digital Church Signs? Well, the answer is, if you have a general idea of what you want, we can give you the average cost. However, keep in mind that that number would vary dependent on a number of factors. Size, the amount of LED’s, whether it has a base, is double-sided, etc, are all things to think about. LED signs are built-to-order with a variety of customizable features. They start as low as $800 and can go up to $8,000 or more. Our team will talk you through your options and provide a free quote. Here are the key features you will need to decide between.

 

Average cost of digital church signs – LED Replacement

If all you need to do is upgrade or replace your existing digital church sign, the cost will be less. We’ll still have to design it to your custom size and specs, including your desired viewing range and the components required for local weather. Since you already have the frame and mounting the average cost of digital church signs will be significantly less than your initial investment. A replacement digital church sign can cost anywhere from 1500$ to 10,000$ (depending on its size, and other factors).

 

Average cost of digital church signs – Size

Most churches choose oversized exterior signs, and a variety of on-site and interior sign sizes. The larger your digital display, the more it will cost. For exterior signs, consider where it will be mounted, how high off the ground it will be mounted, and the viewing range. Viewing range should be measured by blocks for roadway signs, and feet for signs that will be viewed in person—instead of from the car.

 

One-Sided Or Two-Sided

 

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The most common use for exterior church signs is along the roadway to greet members and share messages with anyone who drives by. Depending on your church location and standard traffic, a one-sided sign may meet your needs. If you have high visibility from both directions, you may want to consider a two-sided sign. A two-sided sign will nearly double the cost of the purchase price and installation, but it may be worth it for the increased engagement opportunity.

 

Layered Signs

Next up, you need to decide if you would like to layer a series of digital signs. For example, if you love your current carved or painted church sign, you can layer it above or below your new digital sign. The width of your current logo sign will be a contributing factor in how wide you order your LED display. You could also have a vibrant LED logo and church sign designed, and layer your digital display underneath. Many churches choose from 2 or 3 layers. The third layer could be a backlit signature message, even something simple such as “God Bless You” or you could add a Versa scrolling sign to share a daily quote or scripture. Or maybe you only want a logo sign with a scrolling sign underneath.

 

Mounting Options

In addition to the LED screen, you must factor mounting into the average cost of digital church signs. As with all new signs, check your lease and local ordinances to ensure you can place your exterior signs where you want to, or to determine what license is required prior to installation. Here are your top mounting options:

 

Wall Mounting

If you have an existing interior wall or building exterior that is sturdy enough for your one-sided display, you can mount it to your wall. This is a great way to utilize all four walls of your building or to target a higher traffic street than your front entrance.

 

Pole Mounting

If your sign will be mounted more than 10 feet off the ground or in an area where you don’t want to obstruct the sightline behind your sign, a steel pole is your best option. Pole mounting is also the best option for full-sized billboards. Keep access in mind. While the electrical components will be placed closer to the ground, access to the sign for cleaning and annual maintenance will be tricky.

 

Pedestal Mounting

Steel pedestals also work for signs that are more than 10 feet off the ground. They obstruct view a bit more than a pole but are more visually appealing than a pole. The pedestal is the ideal place to add your street number, and maybe some custom lettering.

 

Solid Brick Base

A solid brick base can be designed in a variety of brick colors and sizes. Brick makes more of a statement and may blend in better with your church exterior. Just like all other mounting options, your brick base will need to have a sturdy foundation poured. Unlike your other options, you can have the bricks arranged in a variety of decorative patterns and layouts.

 

Column Brick Base/Pillar Mount

Your final mounting option is to place your signs between two brick columns. This obstructs view less than a solid brick base and provides you with the opportunity to get creative with color, size, style, and brick placement.

 

Custom Top

Another factor when determining the average cost of digital church signs is what kind of top you would like. All exterior digital signs are secured in a steel frame that you can order in a color that will contrast with or complement your logo. The standard frame will be in the same square or rectangular shape as your digital sign. For a more stylized look, you can choose a custom top. Choose from a sloped, round, polygon, peak, or rooftop design. Whether you choose a standard or custom frame, your logo sign can be made with either channel or push through lettering so that it stands out more. Interior LED signs don’t require a frame or top.

 

Full Custom Design

As you can see there are a lot of fun decisions to make when designing your new church sign. The final option is to have a fully-customizable sign. Maybe you want more than 2 or 3 layers, want to have a custom frame shape designed, or want a custom base. Your options are endless so we invite you to view our church sign portfolio for inspiration.

 

Conclusion – The key takeaways

In conclusion if you just want to know the price that a digital church sign will cost you the short answer is, MEGA can provide you with one for as little as 1,500$. Just keep in mind the more customizations you want for it, the more that price will rise. Indoor LED video Walls for example, can cost as much as 10,000$ for a full wall display, with perfect pixel pitch. It is also not uncommon for some of our clients to go even higher than that. If you’d like to chat to a representative about your options, with no hassle, no commitment, and no sales pressure, just reach out to us here.